#Alfred steele pepsi movie#

He reappeared in Abilene, Texas, in 1930 as a 62-year-old construction laborer on the George R. Thomas LeSueur abandoned the family a few months before Crawford’s birth. Her older siblings were Daisy LeSueur, who died very young, and Hal LeSueur. Crawford disinherited the two and, after Crawford’s death, Christina wrote a “tell-all” memoir, Mommie Dearest, in which she alleged a lifelong pattern of physical and emotional abuse perpetrated by Crawford.Ĭrawford was born Lucille Fay LeSueur in San Antonio, Texas, the third child of Tennessee-born Thomas E. Crawford’s relationships with her two older children, Christina and Christopher, were acrimonious. She adopted five children, one of whom was reclaimed by his birth mother. Her first three marriages ended in divorce the last ended with the death of husband Al Steele. Following a public appearance in 1974, after which unflattering photographs were published, Crawford withdrew from public life and became more and more reclusive until her death in 1977.Ĭrawford married four times. She continued acting in film and television regularly through the 1960s, when her performances became fewer after the release of the British horror film Trog in 1970, Crawford retired from the screen. After his death in 1959, Crawford was elected to fill his vacancy on the board of directors but was forcibly retired in 1973. In 1955, she became involved with the Pepsi-Cola Company through her marriage to company Chairman Alfred Steele.

#Alfred steele pepsi movie#

Crawford became one of Hollywood’s most prominent movie stars and one of the highest paid women in the United States, but her films began losing money and by the end of the 1930s she was labeled “box office poison”.Īfter an absence of nearly two years from the screen, Crawford staged a comeback by starring in Mildred Pierce, for which she won the Academy Award for Best Actress.

His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold. Steele (190159), a former vice president of Coca-Cola Company, became chief executive officer. These “rags-to-riches” stories were well-received by Depression-era audiences and were popular with women. When in 1941 the Pepsi-Cola Company was merged into Loft, the name Loft, Inc., was changed to Pepsi-Cola Company. Crawford often played hardworking young women who find romance and financial success. In the 1930s, Crawford’s fame rivaled MGM colleagues Norma Shearer and Greta Garbo. Initially frustrated by the size and quality of her parts, Crawford began a campaign of self-publicity and became nationally known as a flapper by the end of the 1920s. Starting as a dancer in traveling theatrical companies before debuting on Broadway, Crawford was signed to a motion picture contract by Metro-Goldwyn-Mayer in 1925. Their hearts are set on a honeymoon cruise, but the luxury ship of their dreams is fully. Joan Crawford, born Lucille Fay LeSueur, was an American actress in film, television and theatre. Joan Crawford has just married Alfred Steele, head of Pepsi-Cola.